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OPINION
Global backing and local support fuel the rise of geothermal energy
my colum for Energy Connects
More on the Energy Transition
My previous columns for Energy Connects
WORK IN PROGRESS…
Promoting the MadeinItaly with the Vespucci World Tour
The media relations in Italy and in four of the five continents for the Tour of the Amerigo Vespuccia and of the Villaggio Italia, the travelling expo of Italian excellences that accompanies the ship in some of the main ports of the planet
THE NRRP FOR INFRASTRUCTURES AND TRANSPORT
The institutional and digital communication for the implementation of the National Recovery and Resilience Plan (Next Generation EU) at Italy’s Ministry of Infrastructures and Trasport: here the link to its website related section
Content for news and event sites in the energy and sustainability sector, communication courses, media training
Lecturer on marketing and communication techniques for university courses , senior reporter for Energy Connects , media trainer.
Where I have
worked in the past
Bloomberg News & Bloomberg Television
Rome-based Italian economy reporter for the newswire (here some of my stories in the twelve years through 2020), London-based editor and special correspondentin Brussels for the Italian service of the television channel (2001-2008)
Expo 2020 Dubai
The coordination of Italy’s communication activities during the Universal Exhibition (2021-2022) and their design in the previous two years
And…
NEWS
&
VIEWS
The Race to Space Economy
Among the events of the Villaggio Italia in Los Angeles for the Amerigo Vespucci World Tour there was also an international conference organized by the Italian Air Force with representatives of the Italian and US administrations, three astronauts, a "space tourist" and the CEO of one of the new (many) aerospace companies in California: an event that I had the pleasure of moderating..
Artistic heritage, digitization, and communication: from the David Twin’s global success to the CHEDAR initiative
With almost two and a half million euros in public funding, CHEDAR (Cultural Heritage Digitization and Reconstruction) coordinated by Professor Grazia Tucci will create a research and advanced training center for the digitization and reproduction of monuments and works of art damaged or destroyed during wars or after environmental disasters in the states of the wider Mediterranean. The project, based on the experience of the reproduction of Michelangelo's David (the real star of Expo DubaI: READ)thus benefits from the funds allocated for the legacy of Italy’s participation in the first Universal Exhibition in the Middle East.
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Economy
(3-2024)
What’s the state of the NRRP?
The implementation of the National Recovery and Resilience Plan in Italy’s transport and infrastructure sector — my update for the Ministry’s website)
SOCIAL
MEDIA
WALL
WHO I AM
With over thirty years of experience in Italy and abroad, I've built a diverse career in media and communications. My journey began in journalism, where I've worked across various platforms including newspapers, magazines, newswires (including some of the world top players such as Bloomberg News), television channels, radio stations, and news websites. Over time, I expanded my expertise to include consulting on or leading communication, media, and external relations projects for institutions, companies, and international events.
I'm also an accomplished book author, speaker, panel moderator, and media trainer. Since 1998, I've been a proud member of the Italian National Order of Journalists, initially as a publicist and since 2001 as a professional. Recently, I've joined the Foreign Press Association in Italy, further expanding my professional network and global perspective.
🎓 A Master’s degree in Political Sciences from the University of Florence, with a final dissertation on the Italian political system in the mid Nineties
🌍 In London between 1994 and 2009, then based in Rome, often for assignments of few days in Brussels (and in Dubai for seven months in 2021-2022)
📰 📻 📺 For 25 years I have worked for Italian, British, and American media (daily papers, magazines, radio stations, new websites, and newswires, above all Bloomberg News), reporting from over 20 countries in Europe and the Middle East. I've also worked as a television off and on-line producer, researcher, author, and video librarian
💡🔧 Since 2019, I have been advising or leading communication teams in activities and special projects for government institutions and private companies in Italy (currently for the annual summit of the European Institute of Innovation for Sustainability and for the implementation of the National Recovery and Resilience Plan at the Transportation and Infrastructures Ministry), the rest of the European Union, the United Kingdom, and the United Arab Emirates (for Expo 2020 Dubai)
📚 I am also a (co) author / curator of guidebooks, photographic volumes, and instant books on cities, global events, works of art, and current affairs (see here)…
… 🎤 moderator / speaker / co-organizer of events and panels on public finance and information perspectives, space economy, innovation for sustainability, cultural initiatives and press conferences to promote Italian territories abroad.
From time to time, 🧑🏫 lecturer at Italian and foreign universities and trainer on theory and practice of media and communication.
Meet
While the crisis of traditional media now appears irreversible (with print media, apart from major international newspapers and a few local publications, on the verge of extinction), in-person events go through a new beginning after the Covid years and amount more than ever to irreplaceable opportunities to transmit one's message, be it B2B, B2C, B2G, G2B or G2C. Companies or governments that want to communicate with each other or with consumers-citizens are increasingly resorting to summits, conventions and conferences which, however, in turn require meticulous organization, a wide network of contacts and - above all - original content. This is the case of initiatives like the one above (photo by Massimo Sestini) on the implications and prospects of the space economy ( link to the video ) and those below in which I participated in the roles of moderator, organizer or speaker.
PRESS BRIEFINGS
European Innovation for Sustainability Summit 2023
The presentation of the second EIIS (European Institute of Innovation for Sustainability) Summit at the Foreign Press Assocation in Rome
Lecture on effective communication at LUISS Guido Carli
A special appointment as part of the Roman university course on Innovation & Sustainability (October 2023)
PROMOTION OF ITALIAN REGIONS ABROAD
Regional Days at Expo (2022)
The Region Abruzzo‘s presentation at Expo Dubai in January 2022
The Region Emilia Romagna's event during Expo Dubai
COMMUNIC-ACTION
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1/ THE CASE OF THE DAVID TWIN
A communication plan designed in the detail, implemented step by step with exclusive stories and reports on the main international media and with an innovative digital strategy. And it’s not over yet — the re-production of Michelangelo's David will now be...
COMMUNIC-ACTION
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2/ AN ITALIAN STORY IN DUBAI
In the only global, not virtual event held during the years of the Covid-19 pandemic, Italy was able to convey a powerful message about its future. A message that was relaunched in hundreds of stories and reports by regional and international media as well as in the posts of of the Pavillion’s 1.7 million visitors, among them many micro- and top-influencers. A result worth some $60 million...
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NEWS!
1/ A tale of two interviews on Italy’s economy and public finances
Two Finance Ministers, speaking for the first time since taking office to a foreign media organization, talk about plans to kickstart the Italian economy while ensuring the public accounts won’t worsen. Not surprisingly, their priorities and concerns sound almost the same
NEWS!
2/ Writing of an everchanging Italy (and Europe)
Exports and recession, immigration and depopulation, electoral earthquakes, privileges of the the happy few: four investigative stories that have left their mark on a decade of irreversible changes for Italy and the Old Continent
BOOKS ETCETERA
Guidebooks, booklets, photographic and instant book: text that i wrote, revised and edited, published in Italy and abroad. First came the final dissertation for my master’s degree…
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SOCIALIZING
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Twitter, Facebook, Instagram and then Tik Tok and other social media have changed our lives: knowing how to observe and understand them is the first step to making the best use of them, as demonstrated by many micro and top influencers
SOCIALIZING
Say it with pictures (if worth more than a thousand words)
On August 24, 2016, I arrived in Amatrice with my then bureau chief - among the first international media reporters - as it was still dawn. I immediately realized that more than the words I would use later, the images taken with the mobile phone were the only way to share what had happened. I posted them on Twitter one after the other and shortly thereafter (see below) the Bloomberg News profileHere the story publisd by Bloomberg at the end of that day, inviting its millions of followers to monitor my account
> Here our report at the end of that day
BEST PRACTICE
1/ ITALIAN FOIA-
Swap in Cassino
The story of a cumbersome derivative contract and the investigation to tell its implications and consequences on the accounts of a city in central Italy (and why a large US investment bank would never have wanted it to be published).
A good use of the rules inspired by the Freedom of Information Act (FOIA)
BLOG
L-FILES
BLOG /1
SILVIO BERLUSCONI
(1936-2023)
_____________
MEDIA & POWER
“You are not compos sui (*) !
And now go to…”
(From the Blog ”L-Files”: year 2011)
That time when on the “wrong” day (that of the indictment in the Ruby investigation) prompted an agry reply by Mister B.
Others (see below) faced even worse situations
The exchange, dubbed in English
(with a little help from the AI)
Fifty new jokes
B.'s use of Latin (“compos sui”) to reply to my question had a lot of echo in Italy and beyond
There were even those who publicly invited me to consider legal action against him, while the episode was the inspiration for over fifty brand new jokes, created by the readers of the Spinoza.it satyrical and very popular website
My favorite ones were the two below that somehow drew a comparison between B. and the Roman Emperors Caligula and Nero…
“Berlusconi replies in Latin to a journalist. From there to appointing a horse as a senator is just a matter of time"
“Berlusconi replies in Latin to a journalist. Rome firefighters on high alert”
SILVIO BERLUSCONI
(1936-2023)
THE PRECEDENTI
Mimicking a machine gun fire at a Russian journalist
He pretends to fire a machine gun at a Russian reporter for an awkward question to Vladimir Putin (who stands next to him during a joint briefing and who conspicuously congratulates him)
Calling the American interlocutor an imbecile (or "jerk")
“Prime Minister, do yo
u realize that your comment about Obama (“tanned” ed.) is offensive in the United States? Why don't you apologize?” asks the Bloombeg News colleague. B. replies: "I see that you too have put yourself on the list of those I said yesterday..." ("assholes", editor's note). Then…
Walking off a television studio tv during a live interview
…Avoiding answering the interviewer's questions and telling her she should be ashamed,
BLOG /2
L-FILES
“Buonasera Italy!” (2001)
On that time I took part as a jury member in a kind of Eurovision, a show called “Stars in Euro Eyes”, aired on Britain’s ITV
My CV
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VIDEO
GALLERY
Interviews and live hits for
Bloomberg Television
more videos (events and press briefings)
News Gallery
Stories for
Bloomberg News e BusinessWeek
(2008-2019)
Some of the stories taken, cited or followed up by other media
Testimonials ed endorsements
Social media & e-mail
